Content is King. But What Does That Mean?
In a digital context (web, mobile, tablet, tv) content is the foundation of every engagement campaign within the audience-to-customer lifecycle. Sometimes content can be hidden (keyword tags) and sometimes it's in your face (live streaming). Though all content contributes in someway to the engagement data collected for your brand, which in turn helps you to formulate the next steps in your digital marketing strategy.
Though it's the visual content - photos, infographics and videos - that achieves the highest engagement and reach rates within your audience networks.
Deliver the right type of visual content that your audience wants (remembering that within a business context, the customer is king) and you stand the chance that the content delivered through your digital channels may also drive your business decisions into the future.